OVERVIEW
Company Description
- www.unfabled.co is the UK’s fastest-growing women’s health and wellness platform, combining a curated marketplace, own-brand products, and a pioneering data engine.
- Think: Sephora meets Whoop for women’s health.
Unique Selling Points
- Three revenue streams: Marketplace (B2C), Own-brand (B2C), and Labs data products (B2B).
- Clinical credibility: 100% of products vetted by clinicians and consumers.
- Data moat: 10M+ consumer data points across 500k+ users — fuelling new products and B2B insights.
- Community & brand: 85k+ engaged users, 2.4M TikTok likes, 70M reach.
- Retail validation: #1 bestselling new wellness brand at Boots within months of launch.
Key Highlights
- £1M run rate YTD (2025), growing 4.5x YoY.
- <1 month CAC payback, 34% repeat orders, 40% repeat rate on own-brand within 3 months.
- Own-brand supplements: 70% margins, rave reviews, early retail adoption (Boots, 50 stores).
- Labs B2B traction: 2 brands signed/LOI, 10+ in pipeline.
- 2.8k transactions/month, £35 average basket size.
Business Fundamentals
- Market Size + Growth:
○ Women’s health = $1T+ category with <5% of global R&D.
○ Natural health & wellness projected double-digit CAGR. - Business Model:
○ Marketplace curation of 650+ products, 80+ brands.
○ Own-brand hero SKUs with 70% margins.
○ Labs insights monetising anonymised consumer health data. - Traction: Clear hockey-stick revenue trajectory, aiming for £120M+ revenue within 5 years.
Raise Terms
- £2M equity round (bridge to Series A in ~18 months).
- Use of funds:
○ Scale DTC acquisition & retail footprint.
○ Launch new Unfabled own-brand products.
○ Build GenAI-driven recommendation engine.
○ Expand Labs data product.
○ Seed early US traction.
Other Notes
- Founder: Hannah Samano – ex-Unilever innovation, founding team of Africa’s largest healthtech.
- Team: Strong mix of growth, brand, ops, clinical and data science.
- Advisors: Growth/brand/data experts.
- Community: Trusted platform with multi-generational reach (puberty → menopause).